Hi outstander!
I’m Alex, and today I’m sharing a little piece of me. 🖤
For a long time, I felt like I wasn’t dressing “right.”
It wasn’t about having too little clothes — it was that nothing really felt like me. I kept buying more, chasing trends that didn’t represent who I was, and ended up losing my own voice in the way I dressed.
That’s when I decided to look at everything from a new perspective.
When I created KUMI, I wasn’t just designing sneakers — I was learning to question the system of consumption. To understand that fashion —my fashion— could make more sense if it started from authenticity.
I realised that the real challenge wasn’t filling a wardrobe, but reconnecting with what I already had, transforming the way I dressed with more awareness and intention.
And from that reflection came the KUMI Style Guide — an invitation to rediscover your own style without giving up comfort.
🌱 What you’ll find inside
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5 simple keys to elevate your outfits with comfort and coherence.
It’s not about copying impossible looks — it’s about learning to style from your own identity. -
10 principles for dressing with authenticity, inspired by what I’ve learned as an entrepreneur in a world that constantly pushes for more consumption.
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An autumn–winter color palette, with real-life combinations to help you express your essence effortlessly.
This guide isn’t about looking perfect — it’s about feeling like yourself: conscious, confident and free.
🖤 An invitation to walk this path together
Sharing this guide is more than offering a resource — it’s opening a door.
If it sparks curiosity, reflection, or simply inspires you to look at your wardrobe differently, I’d love to hear your thoughts.
👉 Download it for free here (only available in Spanish)
